Mercedes-Benz Operations and Sales in China

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Essay #: 068372
Total text length is 8,216 characters (approximately 5.7 pages).

Excerpts from the Paper

The beginning:
Mercedes-Benz Operations and Sales in China
Abstract
This paper considers a number of subjects related to Mercedes-Benz operations and sales in China. This will include a discussion on foreign exchange risk, strategy for global expansion, value chain analysis, production strategy and outsourcing decisions.
Mercedes-Benz in China
In the new global economic system, every multinational corporation has ties to China. What began as an outsourcing destination thanks to cheaper means of production and labor has since evolved into an additional market for many of these companies’ goods and services. This is no different for German luxury automotive manufacturer Mercedes-Benz.
Over the past several decades, the world has witnessed China’s emergence...
The end:
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“Mercedes-Benz Continues Growth in China with E-Class.” (2010
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“Mercedes China Car Sales to rise over 20% this year.” (2011
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http://www.reuters.com/article/2011/04/11/daimler-china-idUSL3E7FB1BJ20110411