Media Literacy Theories Over the last one hundred years we have witnessed a fundamental transformation in the cultural and technical practices surrounding the distribution and reception of information in Western society. According to Elliot Gaines’s 2010 essay “Mass Literacy and Semiotics,” “[a]s technological innovations develop, new forms of media expand our capacities for communication and change the ways people live and interact” (p. 2). Media have transformed virtually all spheres of human life, including family, public life and our sense of community. Scholars such as Kennedy and Roudometof suggest that over the last hundred years technologies of communication have been instrumental in spurring fundamental social developments such as...The end:
.....bal Age. In P. Kennedy & V. Roudometof (Eds.),Communities Across Borders (pp. 1-26). New York: Routledge. Macaul, S., Giles, J. & Rodenberg, R. (1999) Intermediality in the Classroom: Learners Constructing Meaning Through Deep Viewing. In L. Semali & A. Watts (Eds.), Intermediality: The Teacher’s Handbook of Critical Media Literacy (pp. 53—74). Boulder, Co: Westview Press. Semali, L. & Watts, A. (1999) What is Intermediality and Why Study it in US Classrooms. In L. Semali & A. Watts (Eds.), Intermediality: The Teacher’s Handbook of Critical Media Literacy (pp. 1—29). Boulder, Co: Westview Press. Thompson, E. (2003). Media Literacy: A Guided Tour of the Best Resources for Teaching. The Clearing House. 76 (6). Pp. 278—283.