McDonald’s Expansion of the McVeggie Burger

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Essay #: 051677
Total text length is 19,639 characters (approximately 13.5 pages).

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The beginning:
McDonald’s Expansion of the McVeggie Burger
I. Executive Summary
This marketing strategy aims to expand the availability and popularity of McDonald’s currently offered McVeggie, a healthy alternative to the typical burger and fries. It looks at the process of expansion along with the targeted demographic and promotion planning.
II. Company Description
McDonald’s is a major brand which is known worldwide. From its humble beginnings as a drive through barbeque place founded in 1940, McDonald’s is now one of the most recognizable brands in the world. With locations in over 119 countries and employs more than 1.5 million workers, it has permeated into several different cultures to maintain its icon status seen in the United States elsewhere in...
The end:
.....ved 30 Apr 2009 at http://www.mcdonalds.ca/en/aboutus/faq.aspx.
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