Marketing Research Strategies for Product Introduction in India

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Essay #: 054898
Total text length is 8,632 characters (approximately 6.0 pages).

Excerpts from the Paper

The beginning:
Marketing Research Strategies for Product Introduction in India
The country of India has a burgeoning economy into which we can introduce our top selling products. While citizens of the United States might stereotype the Indian culture and economy as unskilled and poor, in actuality, India has had one of the most consistently growing economies in the world. Indeed, while the United States is currently suffering from a two-year old recession with negative expansion, the Indian economy grew by nearly 7% in 2008 and is expected to grow by 6% in 2009 (“Five Keys to Supply Chain Success in India”, 2009, p. 52). Much of this growth has been due to an increase in the fields of high-technology and science research, including software development...
The end:
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References
Five Keys to Supply Chain Success in India. (2009). Industry Week/IW, 258(8), 52. Accessed 31 October 2009. <http://search.ebscohost.com.mimas.calstatela.edu>
India’s Consuming Class. (
n.d
.) India’s Consumer Markets: Identifying a Plausible Market Size for Products. Accessed 31 October 2009. <http://www.indiaonestop.com/consumermarkets.htm>
Kawazu
, N. and Ishizaka, E. (2008). Marketing Strategies Targeting the Middle Rich in India, Nomura Research Institute Papers, no.132, July 1, 2008. Accessed 31 October 2009. <http://www.nri.co.jp/english/opinion/papers/2008/pdf/np2008132.pdf>
McQuarrie
, E. (2006). The Market Research Toolbox: A Concise Guide for Beginners. Newbury Park, CA: Sage Publications.