Marketing Opportunities at Starbucks, Vita Coco and Chavrie

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Essay #: 061689
Total text length is 5,828 characters (approximately 4.0 pages).

Excerpts from the Paper

The beginning:
Marketing Opportunities at Starbucks, Vita Coco and Chavrie
Abstract
This paper will look at three different companies (Starbucks, Vita Coco and Chavrie) from the point of view of a marketing manager who will provide examples of marketing opportunities for each firm to pursue.
Marketing Opportunities
Starbucks Coffee quickly rose to prominence and national acclaim throughout the 1990s. However, of late, the company’s sales and revenues have stagnated and led to decreased expansion. One of the reasons consumers offer as to why they now choose alternative coffee shops is the corporate feel of many Starbucks locations. The marketing team should meet with the interior design team and work to redesign some stores interior layout. Remove hard...
The end:
.....or a home run.
References
Hyder, S. (201,0 June 25). The changing face of Facebook marketing. Social Media Today. Retrieved from http://www.socialmediatoday.com/shamahyder/137568/changing-face-facebook-marketing-%E2%80%93-5-things-you-must-know
Vanlue, J. (2009, February 18). Making business decisions: How will it affect your brand? Branding Matters. Retrieved from http://brandingmatters.net/making-business-decisions-how-will-it-affect-your-brand-lessons-from-starbucks-via-coffee/
Vita Coco, best-selling coconut water brand poised for major growth in 2010. (2010, February 3). Enhanced Online News. Retrieved July 21, 2010 from http://eon.businesswire.com/portal/site/eon/permalink/?ndmViewId=news_view&newsId=20100131005067&newsLang=en