Marketing of IKEA: Discount Prices through Customer Interactivity

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Essay #: 069506
Total text length is 8,372 characters (approximately 5.8 pages).

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The beginning:
C6936
Your instructor’s name
Course title
Due date
Marketing of IKEA: Discount Prices through Customer Interactivity
Founded in Sweden by Ingvar
Kamprad
in 1943, IKEA has demanded a large share of the home furnishing market by selling home furnishings that are innovative in style, and functional in purpose. The company is revolutionary in many ways, from the marketing strategies that the company has used to appeal to new alternative lifestyle markets, to the literally shape of the physical store which compels customers to interact with a considerable range of products. Yet the most remarkable aspect of the success of IKEA is that it has been able to sell products that require assembly. In a sense, IKEA sells furniture that is incomplete,...
The end:
.....ITIES
August 31 2010 2009
Group equity19,726 17,439
Others non-current1,395 1,332
Long-term liabilities4,509 5,239
Total non-current 5,904 6,571
Liabilities
Short-term liabilities7,251 6,880
Other payables4,175 4,231
Total current 11,426 11,111
liabilities
Total equity and 37,056 35,121
liabilities
Works Cited
Ferrell, O. C., and Michael D. Hartline.
Marketing
strategy .
4e [
ed
.].
ed
. Mason, OH: Thomson South-Western, 2008. Print.
"IKEA Welcome
Inside
FY 2010."
IKEA.
Inter IKEA Systems B.V.,
n.d
. Web. 31 May 2011. <www.ikea.com/ms/en_IE/pdf/Welcome_Inside_2010.pdf>.
"IKEA Yearly Summer FY 2010."
IKEA.
Inter IKEA Systems B.V
. ,
n.d
. Web. 31 May 2011. <www.ikea.com/ms/en_US/pdf/yearly_summary/Welcome_inside_2010_update.pdf>.