C6936 Your instructor’s name Course title Due date Marketing of IKEA: Discount Prices through Customer Interactivity Founded in Sweden by Ingvar Kamprad in 1943, IKEA has demanded a large share of the home furnishing market by selling home furnishings that are innovative in style, and functional in purpose. The company is revolutionary in many ways, from the marketing strategies that the company has used to appeal to new alternative lifestyle markets, to the literally shape of the physical store which compels customers to interact with a considerable range of products. Yet the most remarkable aspect of the success of IKEA is that it has been able to sell products that require assembly. In a sense, IKEA sells furniture that is incomplete,...The end:
.....ITIES August 31 2010 2009 Group equity19,726 17,439 Others non-current1,395 1,332 Long-term liabilities4,509 5,239 Total non-current 5,904 6,571 Liabilities Short-term liabilities7,251 6,880 Other payables4,175 4,231 Total current 11,426 11,111 liabilities Total equity and 37,056 35,121 liabilities Works Cited Ferrell, O. C., and Michael D. Hartline. Marketing strategy . 4e [ ed .]. ed . Mason, OH: Thomson South-Western, 2008. Print. "IKEA Welcome Inside FY 2010." IKEA. Inter IKEA Systems B.V., n.d . Web. 31 May 2011. <www.ikea.com/ms/en_IE/pdf/Welcome_Inside_2010.pdf>. "IKEA Yearly Summer FY 2010." IKEA. Inter IKEA Systems B.V . , n.d . Web. 31 May 2011. <www.ikea.com/ms/en_US/pdf/yearly_summary/Welcome_inside_2010_update.pdf>.