Marketing Mix and NetJets Success Factors


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Essay #: 069033
Total text length is 9,708 characters (approximately 6.7 pages).

Excerpts from the Paper

The beginning:
This paper looks at the marketing strategy employed by NetJets, the market leader in fractional aircraft ownership. Specific focus will be given to how NetJets positions itself in relation to the four Ps (Product, Price, Promotion, and Place) of the marketing mix.
Marketing Mix and NetJets Success Factors
For a company to stand out in the marketplace, they must be able to express their value proposition to potential customers. The level of competition within the aviation industry makes this an important aspect of running a successful enterprise. A helpful tool to consider how effectively a company is able to meet customer needs is the four P’s known as the marketing mix. Product, price, place and promotion are the parameters...
The end:
.....eved from
Our Philosophy (No date). Retrieved from
Siddiqi, A. (No date). Air Transportation: Deregulation and its
Consequences. U.S. Centennial of Flight Commission.
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The Marketing Mix: (The 4 Ps of Marketing). (No date). Retrieved from
World Fractional Ownership Market – Investment Analysis and
Growth Opportunities. (2005 March 16). Frost & Sullivan.
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