Marketing Mix and NetJets Success Factors

Excerpts from the Paper

Abstract
This paper looks at the marketing strategy employed by NetJets, the market leader in fractional aircraft ownership. Specific focus will be given to how NetJets positions itself in relation to the four Ps (Product, Price, Promotion, and Place) of the marketing mix.
Marketing Mix and NetJets Success Factors
For a company to stand out in the marketplace, they must be able to express their value proposition to potential customers. The level of competition within the aviation industry makes this an important aspect of running a successful enterprise. A helpful tool to consider how effectively a company is able to meet customer needs is the four P’s known as the marketing mix. Product, price, place and promotion are the parameters...

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