Marketing Differences Between India and the U.S.


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Essay #: 054505
Total text length is 7,473 characters (approximately 5.2 pages).

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The beginning:
Marketing Differences Between India and the U.S.
India and the U.S. are the two largest democracies in the world. While this is a significant commonality between the two countries, the differences are quite astounding. Only through understanding the nature of these differences can foreign businesses hope to market their products successfully in India.
Marketing Differences
India is an incredibly diverse culture with ancient traditions steeped in deep historical context. The fact that the majority of the population is Hindu and vegetarian also plays a major role in marketing activities there. Hindus worship one god with nearly infinite manifestations as both male and female forms. The U.S. of course is a largely Christian...
The end:
.....han the U.S. consumer market. India is a hot market right now for foreign companies to launch their products. While the economic situation in the U.S. is expected to improve, the economic situation in India is expected to stay strong for some time to come. The Indian economy has quite a bit of room to grow, which bodes well for marketers.
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McGregor, J. (2009). Dodging India's Karma Curse. BusinessWeek, (4139), 72. http://search.