Marketing and the Life Cycle Stages

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Essay #: 059094
Total text length is 5,615 characters (approximately 3.9 pages).

Excerpts from the Paper

The beginning:
MARKETING AND THE LIFE CYCLE STAGES
The following discussion provides a brief discussion concerning marketing in relation to the life cycle stages – namely, introduction, growth, maturity, decline, and innovation.
The Life Cycle Stages
This section of the current study discusses products and life cycle stages.
Introduction Stage
EasyTone ReeInspire shoes by Reebok are at the introduction stage of the product life cycle. This means that Reebok must seek to build product awareness and develop a market for the shoes. To support this goal, marketers must focus on promotion which should be aimed at heightening awareness about the product and teaching (informing) potential consumers about the product (Lamb, Hair & McDaniel, 2008, p. 482)....
The end:
.....le brand name losses. The company has failed to improve the product and/or launch an aggressive marketing response.
Conclusion
As the current discussion has shown, understanding a product’s position in relation to the life cycle is critical for marketers. Utilizing branding resources is also important for sustaining product success.
REFERENCES
Dyer, D., Dalzell, F. & Olegario, R. (2004). Rising tide:
lessons from 165 years of brand building at Procter & Gamble. Harvard Business Press.
Efforts grow to integrate Internet into TV. (2010). MSNBC.com.
Retrieved April 3, 2010, from http://www.msnbc.msn.com/id/35680893/ns/technology_and_science-tech_and_gadgets/
Lamb, C.W., Hair, J.F. & McDaniel, C. (2008). Marketing. Cengage
Learning.