Market Feasibility of New Bottled Water Entrant

Excerpts from the Paper

Abstract
This paper shall provide analysis and consideration for entrance into the bottled water market. You have been asked to advise someone whether they should invest in a proposed U. S. bottled water business. Apply the concepts and frameworks taught in Module 01 to explain how you would analyze the U. S. market for bottled water and describe actual and potential marketing strategies that have been and could be developed for it. 
Market Feasibility of New Bottled Water Entrant 
Demand for bottled water continues to rise within the United States, as sales were nearly $6 billion in 2007 and market research from IBISWorld indicates that figure will continue to rise into 2012. Despite environmental activism that has tried to curb demand...

.....till have a demand for convenience, and well crafted portable containers may be the smarter choice as a new venture.
References
H2O = Big business in a bottle. (2008, May 20). PRNewswire. Retrieved May 11, 2009, from http://www.reuters.com/article/pressRelease/idUS110203+20-May-2008+PRN20080520
New study shows that despite recession, consumer ‘hold-outs’ struggle to have it all. (2009, March 31). PRNewswire. Retrieved May 11, 2009, from http://www.reuters.com/article/pressRelease/idUS155614+31-Mar-2009+PRN20090331
Study profiles of the top 35 UK bottled water companies inside latest report UK bottled water. (2008, May 1). Business Wire. Retrieved May 11, 2009, from http://www.reuters.com/article/pressRelease/idUS81898+01-May-2008+BW20080501