Market Analysis for Stew Leonard’s Expansion Austria makes an excellent initial target for Stew Leonard’s expansion into the European market. Once established in Austria, Germany and Switzerland afford nearby German-speaking opportunities for further expansion into markets whose consumers exhibits similar habits to those of Austrians. Austria’s strong economy also provides an excellent opportunity to target premium or niche brands to upscale consumers. According to the OECD (2008), of the 8.26 million Austrians, about a quarter live in the four largest cities: Vienna (1.65 million), Graz (244,537), Linz (188,407) and Salzburg (148,549). The inflation rate in Austria hovers around 3.8 percent, while the real growth rate of the gross...The end:
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