Management of E-Commerce Systems: Tesco.com Background Report

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Essay #: 054126
Total text length is 4,518 characters (approximately 3.1 pages).

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The beginning:
Management of E-Commerce Systems: Tesco.com Background Report
Tesco.com is the e-commerce arm of Tesco PLC, the largest British retail company. In keeping with Tesco’s emphasis on grocery and general merchandise, Tesco.com is devoted to selling the same kinds of goods one would expect to see in a Tesco retail location, with the addition of some merchandise that might not be in stock at every store.
The mainstay of Tesco.com is grocery sales over the Internet. To buy groceries, customers must first register, and are encouraged to sign up for a Tesco clubcard in the process, thus creating an online-offline synergy designed to increase customer loyalty. After registering, customers can browse through Tesco’s vast inventory of groceries and...
The end:
.....are enticing.
Despite these quibbles, it should be noted that Tesco.com has been extraordinarily successful. Cheyfitz (2003) notes that the site became profitable in 2002, and that the entire Web business was constructed for $90 million, or 7.5 percent of what U.S. competitor Webvan spent on its e-commerce infrastructure in the early 2000s. However, it may be the case that Tesco.com could be even more profitable than it has been if it were to engage in design updates and add a search box to its main page.
References
Cheyfitz, K. (2003). Thinking inside the box: the 12 timeless
rules for managing a successful business. New York: Simon & Schuster
Weinschenk, S. (2009). Neuro web design: what makes them click?
San Francisco: Peachpit Press