Kellogg on Strategy and Wharton on Dynamic Competitive Strategy The correct identification and implementation of an effective business strategy is vital to the success of any business. Two guides to the process of developing and implementing these strategies, Kellogg on Strategy, and Wharton on Dynamic Competitive Strategy provide considerable depth and breadth of the reasons that compel effective strategies, and the most practical methodologies to institute them. In a summarization of the key points in these volumes, an informed context of effective business strategies can be achieved. In their book Kellogg on Strategy, Dranove and Marciano (2005) offer a tightly focused discussion and analysis of business strategy. First of all, their...The end:
.....fectiveness in the business environment. By continuously paying attention to the fluid nature of competitors and consumers, an effective corporate environment can be created that can maximize effectiveness and profitability. Essentially, the market drives the strategy, and as a result, the effective organization is simply capitalizing on the nature of the market. This intrinsically valid approach seems simple, yet in a careful explication of discrete aspects of strategy, success can be achieved. References Day, G. S., & Reibstein, D. J. (1997). Wharton on Dynamic Competitive Strategy. New York, NY: Wiley. Dranove, D., & Marciano, S. (2005). Kellogg on Strategy : Concepts, Tools, and Frameworks for Practitioners. New York, NY: Wiley.