Internal Analysis of MySpace

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Essay #: 055647
Total text length is 11,112 characters (approximately 7.7 pages).

Excerpts from the Paper

The beginning:
Internal Analysis of MySpace
As a company providing social networking services, MySpace experienced a meteoric rise to success in just 5 years from 2003 to 2008. In the last year, however, the company has begun dealing with a number of challenges, including significant employee layoffs, as rival Facebook has emerged as the industry leader. To shed light on the subject, the following discussion presents an internal analysis of MySpace. Topics covered include the following: 1) mission statement and services, 2) firm infrastructure and organizational culture, 3) customer service, 4) value chain (marketing, content strategies, and customer service), and 6) technological advances for the future.
The MySpace Mission and Services
MySpace, a...
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