Indigo’s Position in the Canadian Market


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Essay #: 053710
Total text length is 5,991 characters (approximately 4.1 pages).

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The beginning:
Indigo's Position in the Canadian Market
According to the Canadian government, the Canadian book retail sector is highly concentrated. The major issue here has been the shift in market share from independent bookstores to a single national chain and powerful regional chains in Quebec. This process has unfolded over the past decade or more, and the result has been to place a majority share of the Canadian consumer book market in the hands of a small number of retailers. Indigo is a major part of Canada's $1.5-billion-plus book retailing industry, accounting for almost 40% of revenues in book sales and distribution in the country, including both brick-and-mortar and online sales. The industry has become consolidated in recent years due to...
The end:
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