Increase Market Share through Information Systems Suppose you are the COO for a mid-sized, regional retail clothing store whose primary customers are male and females between the ages of 13 and 39. In an attempt to increase market share and compete with larger retailers, you have been tasked by the CEO to formulate a strategic expansion and growth plan to be executed over the next 12 months. What technologies, techniques, and business strategies could you leverage in your research to secure the CEO’s confidence your plan? I would implement a several business strategies over the next twelve months in my strategic expansion and growth plan to increase market share and compete with larger retailers as the COO of this mid-sized regional...The end:
.....ustry. I say sustainable to emphasize long-term because as mentioned earlier, competitive advantages cannot last forever, but a company should want to have a sustainable competitive advantage and not a short-term competitive advantage. In conclusion, there are a variety of ways businesses an organization can use information systems for competitive advantage and strategic decision making. Some of the most successful organizations are using innovative information systems to maintain a sustainable competitive advantage, like Google, Inc. If company wants to gain a competitive advantage, they should make sure to have an effective information system in place and use the system to gain valuable data to achieve the company’s competitive advantage.