How to Generate Increased Demand for Electric Cars

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Essay #: 056841
Total text length is 7,196 characters (approximately 5.0 pages).

Excerpts from the Paper

The beginning:
Abstract
This paper shall look at potential marketing strategies that car companies can employ to effect purchasing decisions of buyers in favor of electric car ownership.
How to Generate Increased Demand for Electric Cars
Much of the world fears for the environmental safety of the planet for future generations. Industrialization helped the Western world greatly increase the standard of living while engineers and entrepreneurs introduced thousands of useful goods for individuals and households to live a better and more productive life. Unfortunately, as the world population has grown and additional countries have become industrialized, specifically China and India, pollution from greenhouse gases threatens to create an environmental...
The end:
..... but also with the help of government, convey its long-term cost benefit versus gasoline-powered alternatives to consumers.
References
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Mufson, S. (2009, August 9). Small firms take big electric
Leap: Innovative automakers bet they can beat giants in energy-efficient niche. The Washington Post. Retrieved August 16, 2009, from ProQuest Newsstand. (Document ID: 1823557631).
Woodall, B. (2009). Electric car sticker shock awaits U.S.
consumer. Reuters News Services. Retrieved August 15, 2009,
from http://www.reuters.com/article/idUSN16336272