Hospitality Marketing and Human Resources at the Marriott Hotel, Toronto Executive summary This paper discusses a specific hotel property and outlines the market segments it targets, the business orientation of the firm, and its market coverage strategy. The paper looks at online corporate sites and at hard copies of resources to ascertain what the firm is attempting to do with its product. Overall, the essay concludes that the property is engaged in targeting professional types with business to do downtown and that its marketing approach is concentrated and that its business orientation is geared at offering excellent services to discerning customers that will pry those customers away from other hotel chains. Introduction This paper looks...The end:
.....is paper are simple: the firm in question offers concentrated marketing, targets an upper class clientele, and has a product-orientated approach to doing business. Works Cited Hamilton, Tyler. “Marriott books into Wi-Fi world.” Toronto Star, 20 Dec. 2002: E04. Marriott International, Inc. “Meet our global workforce.” Marriott. 2009. 22 Nov. 2009 http://www.marriott.com/marriott.mi?page=diversity_workforce Marriott International, Inc. Toronto hotel downtown.” Marriott. 2009. 22 Nov. 2009 http://www.marriott.com/hotels/hotel-information/travel/yyzmc-toronto-marriott-bloor-yorkville-hotel/ “Marriott tells its guests to butt out.” Toronto Star, 20 Jul. 2006: C03. Wong, Tony. “Marriott checks in around Toronto.” Toronto Star, 28 Mar. 2001: BU01.