hat are Consumer Marketing Techniques Used by Modern Airlines of Today?

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Essay #: 060030
Total text length is 11,970 characters (approximately 8.3 pages).

Excerpts from the Paper

The beginning:
What are Consumer Marketing Techniques Used by Modern Airlines of Today?
ABSTRACT
Today unlike in the past the airline industry has been under much threat. Some of the threats that have been faced by the airline industry in the recent past have been the fear of terrorist attacks, the volatile fuel prices and most importantly the concern for the environment. The economic downturn of 2008 and 2009 has also caused a severe downturn in the airline industry across the work. The airline industry and the tourism industry worldwide are strongly interconnected. As much as the airline industry depends on business travel, pleasure travelers and vacationers are some of the biggest customer segment for the airline industry. With increasing fuel prices,...
The end:
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