Harley-Davidson, Inc. SWOT Analysis


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Essay #: 055110
Total text length is 7,807 characters (approximately 5.4 pages).

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The beginning:
Harley-Davidson, Inc. SWOT Analysis
To determine the value of Harley-Davidson (H-D), Inc. as an investment or to determine the strategic positioning of the company within the industry, it is important to have a full understanding of the corporation. This report provides the necessary data for this assessment including a company profile, history, and a SWOT analysis of forces driving or threatening Harley-Davidson’s position.
Company Profile
Harley-Davidson introduced the first production motorcycle to the public in 1903 and opens its first sales dealership in Chicago the following year and then their first factory in 1906 (Harley-Davidson, 2009, p.1). The early success of the company led to its incorporation in 1907...
The end:
Harley-Davidson. (2009b). Annual report 2008. Harley Davidson
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Harley-Davidson. (2009c). Demographics. Harley Davidson Website.
Retrieved November 2, 2009, from http://investor.harley-davidson.com/demographics.cfm?locale=en_US&bmLocale=en_US
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Retrieved November 3, 2009, from http://www.interbrand.com/best_global_brands.aspx.
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