Harley-Davidson, Inc. SWOT Analysis Introduction To determine the value of Harley-Davidson (H-D), Inc. as an investment or to determine the strategic positioning of the company within the industry, it is important to have a full understanding of the corporation. This report provides the necessary data for this assessment including a company profile, history, and a SWOT analysis of forces driving or threatening Harley-Davidson’s position. Company Profile History Harley-Davidson introduced the first production motorcycle to the public in 1903 and opens its first sales dealership in Chicago the following year and then their first factory in 1906 (Harley-Davidson, 2009, p.1). The early success of the company led to its incorporation in 1907...The end:
.....wcm/Content/Pages/H-D_History/history_1950s.jsp?locale=en_US Harley-Davidson. (2009b). Annual report 2008. Harley Davidson Website. Retrieved November 3, 2009, from http://www.harley-davidson.com/en_US/Media/downloads/Annual_Reports/2008/HD_Annual2008.pdf?locale=en_US&bmLocale=en_US Harley-Davidson. (2009c). Demographics. Harley Davidson Website. Retrieved November 2, 2009, from http://investor.harley-davidson.com/demographics.cfm?locale=en_US&bmLocale=en_US Interbrand . (2009). Best global brands. Interbrand Website. Retrieved November 3, 2009, from http://www.interbrand.com/best_global_brands.aspx. Robinette, S., Brand, C., & Lenz, V. (2000). Emotion marketing: The hallmark of winning customers for life. New York: McGraw-Hill.