Google and YouTube: The Nature of the Acquisition


Add to cart
Essay #: 060296
Total text length is 5,510 characters (approximately 3.8 pages).

Excerpts from the Paper

The beginning:
Google and YouTube: The Nature of the Acquisition
Google Inc. is a major Internet company. Google provides three functions: advertising, Internet searches and hosted applications like Google Docs and Google World. Google is worth an estimated $42.81 billion and currently has a net revenue of 7.053 million(Anonymous, 2010).
In its goal to become the most important service provider on the Internet Google has acquired a number of other companies that provide particular services. The basic idea is that in order to create other applications for functions like video sharing, music sharing and social networking Google buys companies that already perform these functions. On October 10 2006 Google acquired YouTube for $1.65 billion (Anonymous,...
The end:
.....ieved May 10, 2010 from 2006/10/09/youtube-cbs-music.html.
Anonymous. (2010). Google report. Mergent Online. Retrieved May 10, 2010 from http://www.
Lyons, D. (2009). Watch the funny kittens!; But it will cost
Google plenty. Newsweek, 154(2).
Silversmith, D. (2009). Google losing up to $1.6 million a day
on YouTube” on the Internet Evolution Website, April 14. Retrieved May 10, 2010 from
Sutton, J. (1991). Sunk Costs and Market Structure, The MIT