Gendered Stereotypes in the Television Medium


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Essay #: 073680
Total text length is 16,235 characters (approximately 11.2 pages).

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Gendered Stereotypes in the Television Medium
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Gendered Stereotypes in the Television Medium
Despite feministic advancements in promoting greater diversity in female depictions in popular television programming, there still exists stereotyping of women on the tube. Commercial programming continues to perpetuate the unequal positioning of women vs. men when it comes to characterizations and occupations. Scholars speculate as to why this is so, and some theories posit that stereotypes persist because they reflect social norms or that women are underrepresented at the creative and executive levels of broadcasting decision making, or that women’s roles have changed, just not for the better.
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