Gender Stereotypes in Advertising

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Essay #: 069780
Total text length is 13,245 characters (approximately 9.1 pages).

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The beginning:
Gender Stereotypes in Advertising
Advertising is a $250 billion a year industry in the United States of America (Hodgson, 2010, p. 5). The average American is “bombarded by over 3,000 ads a day” and will spend two years of his or her life watching television commercials (Simon, 2001, n.p.). John Berger (1972) contends that we are “now so accustomed to being addressed by these images that we scarcely notice their total impact” (p. 129). Advertising is so ubiquitous and so present in our everyday lives that we often barely notice the images that are bombarding us constantly.
Since the late 1960s author, activist, and filmmaker Jean Kilbourne has been collecting advertisements from magazines in an effort to study the ways in which...
The end:
.....985). Advertising the American dream: Making way for modernity: 1920-1940. Berkeley: University of California Press.
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Parks, J. (2009). Mad men, mad women. Herizons, 22(4), 22-27. Retrieved from EBSCOhost.
See Vanessa Hudgens get flirty for Candies. (2011, June 15). People Watch. Retrieved from http://stylenews.peoplestylewatch.com/2011/06/15/vanessa-hudgens-candies/?xid=rss-topheadlines
Simon, C. (2001, January). Hooked. Ms. Magazine online. Retrieved from http://www.msmagazine.com/jan01/hooked4_jan01.html