Foundations of Business and Society: A critique of John Kenneth Galbraith The ensuing paper is a brief critique of John Kenneth Galbraith’s, “The Dependence Effect.” Galbraith believes that it is silly to maintain that wants do not become less urgent the more a person acquires possessions in the world; he subsequently notes that production fills a void in life that can only be filled by itself (Galbraith, 152-153). In effect, the productive process that creates things also creates the want of those things in the hearts of men (Galbraith, 153). Galbraith is essentially arguing that, at least in the late 1950s, America was an acquisitive society because capitalist marketers made it into an acquisitive society where part of being a “member in...The end:
.....ate his points. Additionally, Galbraith’s work slumps because it does not highlight what sociological and institutional factors make mass marketing of the sort he describes so pervasive; in essence, he never explains to us why Americans fall for this sort of thing and why producers are able to craft a public demand for goods that, in truth, rarely satisfy or even meet a basic need. Overall, the work may be described as more descriptive than prescriptive because Galbraith, while he offers a lucid diagnosis, does not offer a cure for what ails American consumers in the age of consumerism and in the age of reckless consumption. Works Cited Galbraith, John K. “The Dependence Effect.” The Affluent Society. Boston: Riverside Press, 1958. 152-160.