Ford: The Drive to Per-Car Profitability


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Essay #: 056431
Total text length is 8,866 characters (approximately 6.1 pages).

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The beginning:
Ford: The Drive to Per-Car Profitability
Ford is a troubled company in a troubled business. Perhaps the most pressing strategic problem facing Ford is the fact that its profitability per car is lower than that of its major U.S. and Japanese competitors. Harbour (2009) disclosed that Toyota has “a $1,651 profit-per-vehicle advantage over GM in North America, $2,389 over Ford, and $1,334 over Chrysler” (p. 116).
Given the global recession, Ford’s path to success is surely to render each of its cars more profitable. The challenge in this environment is not to maximize the quantity of production, as global demand for cars is flat or declining, but rather to ensure that the cars that Ford does produce are maximally profitable to...
The end:
.....g Ford to survive, then the implementation of the remaining aspects of the Lean Six Sigma production method should be simple for Ford to pursue.
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