Five Learning Theories and their Relation to Appropriate Marketing Actions

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Essay #: 059939
Total text length is 6,278 characters (approximately 4.3 pages).

Excerpts from the Paper

The beginning:
Five Learning Theories and their Relation to Appropriate Marketing Actions
Abstract
This paper shall discuss five different learning theories (classic conditioning, operant conditioning, iconic role learning, vicarious modeling, and analytical reasoning) and relate them to specific marketing actions.
Learning Theories and Appropriate Marketing Actions
For a marketer to create advertising copy and marketing messages that best resonate with an intended audience, they must understand how various types of people tend to learn. When messages are presented in a manner that corresponds to a person or audience’s desired mode of communication, the person or audience are more likely to comprehend what has been conveyed and take the action wished for...
The end:
.....much of Western consumerism is built upon a lack of careful consideration. Thus, marketers rarely attempt to advertise products in an analytical manner, unless their intended audience is engineers, architects or some other well-educated group.
References
“Engineering Aptitudes.” (2010). Junior Engineering Technical
Society. Retrieved April 29, 2010 from:
http://www.jets.org/news/JOCRF-article.cfm
Kelly, H. L. (April 21, 1999). “Vicarious Learning.” Western
Illinois University. Retrieved April 29, 2010 from:
http://frontpage.wiu.edu/~mfjtd/Heather%20Church.html
Lybarger, M. (No date). “Classical Conditioning: Its Use in
Marketing.” Western Illinois University. Retrieved April
29 2010 from: http://frontpage.wiu.edu/~mfjtd/Matt%20Lybarger.html