Fancy Feast Cat Food Business Review

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Essay #: 058768
Total text length is 32,996 characters (approximately 22.8 pages).

Excerpts from the Paper

The beginning:
Fancy Feast Cat Food Business Review
MARKET REVIEW
CATEGORY DEFINITION
In 2003, American pet owners spent nearly $30 billion on their small companions (Pet Food Industry). It is estimated that 62% of households in the world own pets; almost 50% of these pets are cats (Pet Food Industry). Pet foods, growing at an annual rate of almost 4%, will remain the largest segment of this market for the foreseeable future. In 2008, total expenditures on pet food were $16.7 billion, again with about 50% of this figure attributed to the cat food market (Pet Food Industry) .
MARKET SEGMENTATION
In the US, seven large companies with a combined 86% of the market share, dominate the industry. The top three companies Nestle Purina Petcare Company, The Iams...
The end:
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Phillips-Donaldson, D. "Something To Chew On: 71 million strong and growing." Pet Food Industry Website (2007). Retrieved 20 February 2010 from http://www.petfoodindustry.com/ViewArticle.aspx?id=13536
"Top Wet Cat Food Brands, 2008." MMR. August 11, 2008: 43
Western Family. Website. (2010). Retrieved 20 February 2010 from http://westernfamily.com
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