Abstract Determining the health of a company can be achieved using a number of methods. In this essay we explore the use of external and internal factor analysis for determining the health of a company. For this essay we performed external and internal factors analysis summaries for British Petroleum. It is through these summaries that it is demonstrated that the internal environment was more important than the external one. External and Internal Factors Analysis Summaries British Petroleum has been in the news a lot recently (BP Global, 2010). This has resulted in many people wondering about the financial viability of British Petroleum. One method to determine the health of a company is to examine external and internal factors analysis...The end:
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