Ethical Framework for Google in China ABSTRACT This document discusses the issue of business ethics and the need for Google to implement a more formalized ethics program not only for its China operations but for its operations as a whole. This need is demonstrated because Google’s mantra of “Don’t be evil” seems to be hardly sufficient in the highly complex international commercial environments that it operates in and certainly in the China market. The recommendation is that the firm should implement an ethics framework based on the McKinsey 7 framework. INDUSTRY ENVIRONMENT Google operates within the internet and web environment in which internet and web search is its core business. Google’s business competitive firms in the web search...The end:
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