Ethical Behaviour in Business Creating a balance between marketing a product and respecting perceived ethical considerations is a common concern for businesses. When it comes to business ethics, as noted by Sniderman et al. (2010), there are a lot of grey areas in which we have to navigate. Building connections through communication that is focused on developing trust means that individuals can develop creative solutions to problems in which all parties can benefit, but when individuals have different values and ideas of what it means to be ethical, that trust can be negatively affected. Despite the fact that many business leaders assume that ethical considerations should be taught in the home and consumers’ decisions to purchase products...The end:
.....rld from the perspective of all stakeholders, employees are faced with a number of different points of view on ethical standards. This means that it is every employee’s responsibility to take the highest possible ethical road to mitigate the challenges of dealing with different interests. References Karakowsky, L., Carroll, A. & Buchholtz, A. 2005. The Responsibilities of Business: Managing Stakeholders and Ethics. Toronto: Thomson Nelson. Rotfeld, H. 2007. Mistaking a marketing perspective for ethical analysis: when consumers can’t know that they should want. Journal of Consumer Marketing 24 (7): 383 – 384. Sniderman, P., Bulmash, J., Nelson, D. & Quick, J. 2010. Managing Organizational Behaviour in Canada, 2nd Ed. Toronto: Nelson.