Essay Proposal: Adorno and the Female Consumer Proposal The final paper will focus on Theodor Adorno and on his fears of cultural standardization because of the mass-advertising and mass-consumption of modern capitalist society; more specifically, the final paper will look at the role of the female consumer within the context of Adorno’s conceptualization of the capitalist order. The main theoretical or conceptual approach that will be pursued in the work is the Frankfurt School of Social Theory; this is because Adorno came out of this school of thought and because it builds upon Weber’s theory of disenchantment, Lukacs’ Hegelian interpretation of Marxism, and Benjamin’s philosophy of History; more than that, the Frankfurt School of...The end:
.....tter from Adorno to Erich Fromm.” Logosonline.com. 1937. 3 Jun. 2010 http://www.logosjournal.com/adorno_letter.htm Bloch, Ernst. Aesthetics and politics. London: Verso, 1980 (this source contains letters Adorno wrote to Walter Benjamin). Secondary sources Meehan, Eileen R. “Gendering the commodity audience: critical media research, feminism, and political economy.” In Media and Cultural Studies. Eds. Meenakshi Gigi Durham and Douglas M. Kellner. UK: Blackwell Publishing. 311-321. Mulvey, Laura. “Visual pleasure and narrative cinema.” In Media and Cultural Studies. Eds. Meenakshi Gigi Durham and Douglas M. Kellner. UK: Blackwell Publishing. 311-321. Strinati, Dominic. An introduction to theories of popular culture. New York: Routledge, 2004.