Emotional Tagging I agree that biases and emotions can cause a person to make poor decisions rather than ‘smart decisions’. This claim is based on the following evidence: Two processes in our brain enable us to cope with the complexities we face in life, be in deciding between two relatively easy or multiple difficult choices. These processes are pattern recognition and emotional tagging (Finkelstein, 2008). Finkelstein states that “emotions are essential for decision making” and has evidence from decision scientists and neuroscientists which support the fact that “we find it difficult to focus our thinking without emotional input”. Emotions are so important because we tag our memories with emotions. A tag is then triggered by a pattern...The end:
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