Discuss the Importance of a Business Plan

Excerpts from the Paper

Discuss the Importance of a Business Plan
Introduction
The objective of this paper is for the writer to investigate and analyse the importance of a business plan to an organisation. In carrying out this research study, the writer will discuss the importance of business plans in the context of supply and demand and its impact on performance, the importance of business ethics and its impact on the performance of a business both in the short and the long term, the necessity for marketing strategy and its impact on competitive advantage and finally the impact that the organisation structure in an organisation has on the sustainability of competitive advantage in an organisation. The writer will draw conclusions based on the different sections...

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