Discuss the Importance of a Business Plan


Add to cart
Essay #: 060954
Total text length is 9,590 characters (approximately 6.6 pages).

Excerpts from the Paper

The beginning:
Discuss the Importance of a Business Plan
The objective of this paper is for the writer to investigate and analyse the importance of a business plan to an organisation. In carrying out this research study, the writer will discuss the importance of business plans in the context of supply and demand and its impact on performance, the importance of business ethics and its impact on the performance of a business both in the short and the long term, the necessity for marketing strategy and its impact on competitive advantage and finally the impact that the organisation structure in an organisation has on the sustainability of competitive advantage in an organisation. The writer will draw conclusions based on the different sections...
The end:
, V. S. (2003) “Human resources management; A success and failure factor in strategic alliances”, Employee Relations, 25(1), pp. 61-80
Millar, S. (1994) “Getting in the Act: Who Decides about Corporate Strategy”, Executive Development, 7(3), pp. 24-26
Rich, M. K. (2003) “Requirements for successful marketing alliances”, Journal of Business & Industrial Marketing, 18(4/5), pp. 447-456
, E. and Olsen, M. D. (1990) “Business Strategy and
Structure: A Case of US Restaurant Firms”, International Journal of Contemporary Hospitality Management, 2(3)
White, D. S. and Griffith, D. A. (1997) “Combining corporate and marketing strategy for global competitiveness”, Marketing Intelligence & Planning, 15(4), pp. 173-178