Abstract This paper is a description of the development of a marketing plan for McBride Financial Services. It will first relate the basic business models of click and mortar and click only. Them will further describe other options contained in these two basic business models. The method of determining the target model is then discussed. Finally there is a review on the selection of media outlets and internet used that may be employed. Developing a Marketing Plan for McBride Financial Services To prepare a marketing plan for McBride Financial Services the base questions involve what form will the firm take and by virtue of the business model what is the most effective way to reach potential customers and maintain existing customers. In...The end:
.....in future of investment services demand careful study by both the company seeking to provide the services and the customer seeking a portal into the investment community. References Grenci, R. and Todd, P. (2002). Solutions-Driven Marketing. Communications of the ACM, Volume 45, (Issue 3), 64-71. Janusz, T. (2009). Marketing on Social Networks: Twitter, MySpace and Facebook Demystified. Key Words, Volume 17, (Issue 4), 124-125. Looney, C. and Chatterjee, D. (2002). Web-Enabled Transformation of the Brokerage Industry. Communications of the ACM, Volume 45, (Issue 8), 75-81. Smith, A. (2006). Technology Advancement for Service Marketing and Quality Improvement: Multi-Firm Case Study. Services Marketing Quarterly, Volume 27, (Issue 4), 99-113.