Depiction of Women in Advertising during the 1950s


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Essay #: 062861
Total text length is 12,550 characters (approximately 8.7 pages).

Excerpts from the Paper

The beginning:
It has been argued by some social critics that women were depicted in a flattering and positive way during the 1950s. According to this line of reasoning, not only does the American woman shop in the 1950s advertising, but she is also a decision-maker who makes the call on big-ticket items like appliances, television sets, and even automobiles (Young & Young, 2004, p. 47). But can this assessment standup in the face of feminist analysis and critique of advertisements in the era of the 1950s? In addressing this basic question, the following discussion examines various print and television advertisements from the 1950s era for the purpose of determining whether...
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