Daimler Chrysler Merger

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Essay #: 055531
Total text length is 7,814 characters (approximately 5.4 pages).

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The beginning:
Daimler Chrysler Merger
INTRODUCTION
In this document the author critically analyses the Daimler – Chrysler merger, which was known as the merger of equals, but which failed badly in the last few years
DAIMLER – CHRYSLER, THE MERGER OF EQUALS
The merger between the European auto giant Daimler-Benz and one of the Detroit big three the Chrysler group was often touted as the “Merger of equals”. However looking back at the merger was it actually a merger of equals or rather was it an acquisition of the Chrysler group by Daimler Benz.
In 2000 the CEO of Daimler Chrysler,
Jurgen
Schrempp
himself told the world though the German financial daily that he had always intended Chrysler to be a mere subsidiary of the Daimler-Benz empire rather than a...
The end:
.....EFERENCES
"Charges of $3.9B to Fix Chrysler's Woes". CNN Europe. London, (2/26/01). See article at: http://europe.cnn.com/2001/BUSINESS/02/26/daimlerchrysler/
"Chrysler Head Ousted in Shakeup," Milwaukee Journal Sentinel. Milwaukee (11/17/00), Business, p. 1.
"Daimler-Chrysler Merger Takes Shape," Detroit Free Press. Detroit (5/8/1998), p. 3.
Grässlin
,
Jürgen
.
Jürgen
Schrempp
and the Making of an Auto Dynasty. New York: McGraw-Hill, 2000, p. 155.
"
Schrempps
Fehler
"
Sueddeutsche
Zeitung
. Munich, Germany, (12/07/01), page 6.
"Two U.S. Executives Leave DaimlerChrysler," USA Today. (3/1/1999). Money Section, p.2.
Waller, D. (2001) Wheels on Fire: The Amazing Inside Story of the DaimlerChrysler Merger. London:
Hodder
& Stoughton, p.108.