Daimler Chrysler Merger INTRODUCTION In this document the author critically analyses the Daimler – Chrysler merger, which was known as the merger of equals, but which failed badly in the last few years DAIMLER – CHRYSLER, THE MERGER OF EQUALS The merger between the European auto giant Daimler-Benz and one of the Detroit big three the Chrysler group was often touted as the “Merger of equals”. However looking back at the merger was it actually a merger of equals or rather was it an acquisition of the Chrysler group by Daimler Benz. In 2000 the CEO of Daimler Chrysler, Jurgen Schrempp himself told the world though the German financial daily that he had always intended Chrysler to be a mere subsidiary of the Daimler-Benz empire rather than a...The end:
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