Critical Annotation: Media and Ideology The principal thesis of Swift and colleagues’ chapter Media and Ideology is that along with communications media such as television, radio, newspapers, and the internet, are a brevity of complex issues that actually cause the receiving of information from these media outlets to be disempowering and an overwhelming experience. The complexity of issues which Swift and colleagues proffer include the “dangers of concentrated corporate control of the media” (Swift, Davies, Clarke, and Czerny, 2003, p. 126). This concentration of control of the media in turn can facilitate biased influencing of the flow of information through the convergence of cross-media ownership and the business of selling advertising....The end:
.....tige; and party (or power), which meant the degree of political influence” (Naiman, 2008, p. ). The concept of social stratification is prevalent in capitalist societies because of the inherent objectives of capitalism such as the accumulation of capital. Those that have less opportunities to advance in attaining capitalist goals are therefore more likely to be ranked in the bottom of the social class, which thus leads to inequality and ultimately facilitates to a struggle between opposing interests, with the classes ranked at the top triumphing. References Swift, J., Davies, J.M., Clarke, R.G., & Czerny, M. (2003). Media and ideology. In Getting started on social analysis in Canada (4th e., pp. 125-142). Toronto, ON: Between the Lines.