Crisis Communication Plan

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Essay #: 064840
Total text length is 15,214 characters (approximately 10.5 pages).

Excerpts from the Paper

The beginning:
Crisis Communication Plan
What happened and how could the situation have been corrected?
Part I: What happened? Why did communication fail during this emergency?
What happened?
The Chinese government clearly was not willing to acknowledge that it had a serious problem on its hands in 2002-2003. The first SARS case appeared in late 2002 and killed 350 people in China; it subsequently killed around 800 people across the globe – including 44 people in Toronto. It does look as though the Chinese tried to throttle any information that revealed the severity of the problem and this might explain why the situation spread around the globe – albeit no media source in Canada came out and said that China was the cause of the tragedy because of its...
The end:
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