Corporate Power Research: Yahoo

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Essay #: 072918
Total text length is 17,623 characters (approximately 12.2 pages).

Excerpts from the Paper

The beginning:
Corporate Power Research: Yahoo
1. Introduction (2-3 paragraphs)
Yahoo is one of the world’s leading search engines, web directories and portals. By 2006 the company was generating over $6 billion in revenues, retaining almost a third of it in profit, which was unprecedented at the time. In recent years, however the rise of Google has made this profitability level more difficult to attain, which means that the company has had to change directions. The single most noteworthy insight I gained from my research is that the company is relying on its new focus on Internet advertising to see it through to the next decade, through a partnership with Microsoft, which may or may not be viable. In addition, the company is still in the midst of a...
The end:
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