Concepts of Global Franchising

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Essay #: 067784
Total text length is 7,024 characters (approximately 4.8 pages).

Excerpts from the Paper

The beginning:
Concepts of Global Franchising
This paper will briefly explore some concepts of global franchising, beginning with descriptions of globalization and franchising, followed by a discussion of its impacts and the stages of globalization, and concluding with an overview of franchising in emerging markets.
What is Globalization?
According to Hjalager, globalization is a restructuring process integrating civilizations and economies. Among the woes attributed to it are: environmental pollution, disease, crime, and terrorism. Among its purported benefits are: economic growth, modernization, increased consumer choice, and added purchasing power ADDIN ZOTERO_ITEM...
The end:
.....by economic rather than ideological considerations.
References
ADDIN ZOTERO_BIBL {"custom":[]} Alon, I. (2004). Global Franchising and Development in Emerging and Transitioning Markets. Journal of Macromarketing, 24(2), 156-167. doi:10.1177/0276146704269320
Hjalager, A. (2007). Stages in the economic globalization of tourism. Annals of Tourism Research, 34(2), 437-457. doi:10.1016/j.annals.2006.10.006
Lozada, H. R., Hunter, R., & Kritz, G. (2003). Master Franchising as an Entry Strategy: Marketing and Legal Implications. Coastal Business Journal, 4(10), 16–26.
Welsh, D. H. B., Alon, I., & Falbe, C. M. (2006). An examination of international retail franchising in emerging markets. Journal of Small Business Management, 44(1), 130–149.