Concepts of Global Franchising


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Essay #: 067784
Total text length is 7,024 characters (approximately 4.8 pages).

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The beginning:
Concepts of Global Franchising
This paper will briefly explore some concepts of global franchising, beginning with descriptions of globalization and franchising, followed by a discussion of its impacts and the stages of globalization, and concluding with an overview of franchising in emerging markets.
What is Globalization?
According to Hjalager, globalization is a restructuring process integrating civilizations and economies. Among the woes attributed to it are: environmental pollution, disease, crime, and terrorism. Among its purported benefits are: economic growth, modernization, increased consumer choice, and added purchasing power ADDIN ZOTERO_ITEM...
The end: economic rather than ideological considerations.
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Hjalager, A. (2007). Stages in the economic globalization of tourism. Annals of Tourism Research, 34(2), 437-457. doi:10.1016/j.annals.2006.10.006
Lozada, H. R., Hunter, R., & Kritz, G. (2003). Master Franchising as an Entry Strategy: Marketing and Legal Implications. Coastal Business Journal, 4(10), 16–26.
Welsh, D. H. B., Alon, I., & Falbe, C. M. (2006). An examination of international retail franchising in emerging markets. Journal of Small Business Management, 44(1), 130–149.