Competitive and Strategic Analysis: Smart Phone Service Industry

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Essay #: 062802
Total text length is 15,478 characters (approximately 10.7 pages).

Excerpts from the Paper

The beginning:
Competitive and Strategic Analysis: Smart Phone Service Industry
Smart Phone Service Industry Overview
Despite the recent economic downturn, the demand for smart phones such as iPhones, Blackberries and Androids, continues to grow, not only in consumer markets but for business use and applications. There are three leading competitors in the smart phone service provision market, with one new entrant changing the market space. The long-term industry leader, BCE (also referred to in some of the literature as Bell Canada) and the number two player, Rogers Communications (Rogers), both have significant media assets and offer telecommunications services across the country. While TELUS is the leading home-based telephone brand in Western Canada,...
The end:
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