Full bibliographic information for uploads not provided by client Communication and ideology: Youth identities and consumer culture ideologies This paper focuses on an instance of youth-oriented media (shoe commercials) and analyzes the ways in which youth identities are constructed through consumer culture ideologies. The paper specifically answers the following questions: how are youth sub-cultures commodified? What are the possibilities (using specific examples) of creative resistance by youth against corporate ideologies? There are probably no easy answers for such questions, but this essay will look at things more closely, nonetheless. First of all, the paper will look at the various ways in which youth sub-cultures can be commodified...The end:
.....N. 14 May 2009 http://search.ebscohost.com/login.aspx?direct=true&db=nfh&AN=2W62W62256777761&site=ehost-live Elsasser, John. “Watching Nike sweat.” Public Relations Tactics, 5.6 (1998): 26. Stabile, Carole A. “Nike, Social responsibility and the hidden abode of production.” Gender, Race and Class in Media: A text reader. Eds. Gail Dines and Jean M. Humez. Thousand Oaks, CA: Sage Publications, 2003. 196-203. Willigan, G.E. “high performance marketing: an interview with Nike’s phil Knight.” Harvard Business Review, 70.4 (1992): 90-101. Woodard, W.M. “it’s more than just the shoes.” Black Enterprise, 21.4 (1990): 17. “The youth market and the marketing of cool.” Pages of 1-11 of upload (full information for upload not provided).