Communication and Ideology: Youth Identities and Consumer Culture Ideologies


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Essay #: 052008
Total text length is 11,335 characters (approximately 7.8 pages).

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Communication and ideology: Youth identities and consumer culture ideologies
This paper focuses on an instance of youth-oriented media (shoe commercials) and analyzes the ways in which youth identities are constructed through consumer culture ideologies. The paper specifically answers the following questions: how are youth sub-cultures commodified? What are the possibilities (using specific examples) of creative resistance by youth against corporate ideologies? There are probably no easy answers for such questions, but this essay will look at things more closely, nonetheless. First of all, the paper will look at the various ways in which youth sub-cultures can be commodified...
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Woodard, W.M. “it’s more than just the shoes.” Black Enterprise, 21.4 (1990): 17. 
“The youth market and the marketing of cool.” Pages of 1-11 of upload (full information for upload not provided).