Club IT and its IT Strategy


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Essay #: 052078
Total text length is 7,608 characters (approximately 5.2 pages).

Excerpts from the Paper

The beginning:
This project discusses the potential information and technology or IT strategy that Club IT might employ. The club may not rely on an IT strategy based on core infrastructure but IT has a significant role to play in its brand building and marketing strategies. The recommended IT strategy that is suggested here revolves on its use of IT platforms to establish a social networking marketing program and an interactive music management system. 
Club IT is a night club that is located in a downtown location. The club is managed by Ruben Keys and Lisa Tejada who are both musicians as well as business school graduates. The club is fairly successful and the owners have invested a substantial amount...
The end:
.....ty events. 
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Dimaggio P, Hargittai E,  Neuman R. and Robinson J. (2001). Social Implications of the Internet. Annual Review of Sociology. (2009). (online). Retrieved May 
13, 2009 from:
Godwin-Jones, R. (2006). Emerging Technologies: Tag Clouds in 
the Commercial marketing within social networking sites Electronic Literacy and Social Networking. Language, Learning & Technology 10.2, p.8+. (2009). (online). Retrieved 
May 13, 2009 from: (2009). Twitter.comm (online). Retrieved May 13, 
2009 from: