Carnival Cruise Lines: A SWOT Analysis

Excerpts from the Paper

Carnival Cruise Lines: A SWOT Analysis
Part 1
Strengths
Carnival is having the best year in history and the momentum of success should continue. The cruise industry is very appealing within tourism and hospitality industry. Cruise vacationing is a fast growing category in North American leisure-travel industry. There are hundreds of millions of trips each year (Applegate, 2006, p. 2). There will be ample opportunity for the program to succeed. The company has a portfolio of twelve cruise lines and seventy-five ships covering each of the four North American market segments, as well as Europe (Applegate, 2006, p. 4). On any given week, Carnival carries more than 60,000 passengers (Applegate, 2006, p. 4), which dominates in comparison to...

.....d the domestic fronts. The marketing for the joint island promotion should be aggressive and incentives for each participating Caribbean destination, with tourism as their likely primary economic source. The promotion should target first time cruisers, and repeat cruisers looking for an enhanced experience. The marketing should include interchangeable vouchers between Caribbean destinations.
Bibliography
Applegate, Lynda. (2006, June). Carnival Cruise Lines. Harvard Business School, Case 9-806-015, 1-32.
Potter-Dunham, Anita. (2008, July 14). “Meet the biggest Carnival ship of them all.” MSNBC.com. Retrieved August 15, 2011, from http://www.msnbc.msn.com/id/25675773/ns/travel-cruise_travel/t/meet-biggest-carnival-ship-them-all/#.TklV54KDzvE