Business Policy Case Studies

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Essay #: 067989
Total text length is 11,664 characters (approximately 8.0 pages).

Excerpts from the Paper

The beginning:
Business Policy Case Studies
Hershey Foods Company: Board of Directors and Stakeholders Conflict over Sale
In 2002, the Hershey Trust Company owned 77% of the voting control over Hershey Foods, which had been offered two competing bids for purchase, one from Wrigley Jr. Company and one from Nestle and Cadbury-
Shweppes
joined together. Richard Lenny, the CEO of Hershey Foods, objected to the possibility of any sale and initially proposed a buyback of the Hershey Trust Company’s stock shares over the course of 3 to 5 years with a 10& premium added to the price. Robert
Vowler
, the CEO of the Hershey Trust Company refused and Lenny eventually rescinded the offer.
When the potential sale became public knowledge, many in the company and...
The end:
.....was founded in the mid-1990s and did well for the first 5-6 years of its life, before facing some financial and market share problems as the internet changed and the company did not fully keep up with the changes. The organization of its search engine, based on the fees paid by their advertisers was not the best or most adaptable model for internet searchers, and the company found themselves falling behind their competition after having established a good reputation initially. At this point in time, Yahoo does not expect to move beyond or take down Google’s business, but hopes to make some leeway in increasing its revenues and market share while cutting at least a small percentage of Google’s traffic toward their own internet search engine.