Business News Story Analysis Does Digital Communication Foster More Ethical Business Behavior? Fast Company 07/28/2010 1. Summary: In this article, Ford (2010) states that there is an assumption that the increase in our use of social media makes companies more accountable to their stakeholders. If a company is behaving irresponsibly, the dangers of getting caught have increased because of blogging and Twitter raising issues. 2. I selected this article because it illustrates the growing power of consumer stakeholders and their ability to change the way that the average business operates in the market today. 3. This article illustrates concepts in the course because of the fact that companies must now be able to make sure that they are...The end:
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