Business Improvement Methods: Two Classic Case Studies I. A Case Study of Innovation (Elting E. Morison) The first case study under analysis herein may appear somewhat dated, originating from a 1950 article that in turn describes the history and development of a specific Naval innovation that actually dates back to the turn of the 20th century. However, the basic lessons to be learned from this case study can easily be universalized and applied to our own era. Actually, the strongest lesson with which we come away from this case study is that the more things change, the more they remain the same, at least in terms of how humans in an organizational hierarchy tend to resist change and innovation. The Morison case study details the...The end:
..... Navy as detailed by Morison; in that case, there was no imminent catastrophe due to lack of technological progress, and the innovation proposed by Scott was an incremental rather than a foundational one. Despite their contrasts, both case studies do share in common the idea that, given an organizational problem or inefficiency, the introduction of a talented, motivated “outsider” with innovative strategies can contribute in a substantial way to overall business improvement. References Morison, E. (1950). A case study of innovation. Engineering and Science magazine, April. (No page numbers). Sull, D. (1999). The dynamics of standing still: Firestone Tire & Rubber and the radial revolution. Business History Review 73:3 (Autumn), 430-464.