Bringing Office Furniture to the South African Market: A Business Case Projection

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Essay #: 059579
Total text length is 19,186 characters (approximately 13.2 pages).

Excerpts from the Paper

The beginning:
Bringing Office Furniture to the South African Market: A Business Case Projection
South Africa, as a member of the World Trade Organization since 1995 (Bureau of African Affairs), has been called the “world’s last relatively unexploited market” (Bureau of African Affairs). This paper will examine the business variables involved in marketing office furniture specifically to the South African market. An overview of each factor to consider in the market will be presented, including the following: An overview of the business market as a whole in South Africa; the scope of the market, including estimated market size, competition and pricing; and a marketing plan.
The South African Business Environment
South Africa officially entered the global...
The end:
.....usiness/investing/open.htm
http://www.southafrica.info/business/trade/export/incentives.htm
South African Rands to One USD. (2010, February
http://www.x-rates.com/d/ZAR/USD/hist2010.html (rand quote
The Office Furniture Market in South Africa. February, 2010. Milano: CSIL Publications. World Furniture Online. Retrieved April 17, 2010 from worldfurnitureonline.com
The Office Group. Retrieved April 17, 2010, from http://www.officegroup.co.za/ Office Group web site
The U.S. Office Furniture Market. (19, February 2010). BIFMA International The Business and Institutional Furniture Manufacturer's Association. Retrieved April 16, 2010, from http://www.bifma.org/statistics/index.html BIFMA The
Walton’s. Retrieved April 17, 2010, from Walton’s.co.za