Branding: A Means of Cultural Change in our Society

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Essay #: 068405
Total text length is 11,042 characters (approximately 7.6 pages).

Excerpts from the Paper

The beginning:
Branding: A Means of Cultural Change in our Society
Branding can mean a number of different things when taken from the perspective of business versus that of academic research according to Holt (2005). Business marketing strategists recognize the power of a brand as a tool to penetrate the communications chaos that business customers and consumers are facing in today’s turbulent environment where the average North American is exposed to over 50,000 commercials a year, where in Asia, six billion text messages are exchanged yearly and where the Internet is growing with more than a million pages a day. To this end, there are hundreds of thousands of companies out there trying hard to communicate with customers and consumers in order to sell...
The end:
.....ame way that they have become more aware of television advertising and its effects, but that remains to be seen.
References
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Wilk, R. (2002). Learning to be Local in Belize: Global Systems of Common Difference." In Development: A Cultural Studies Reader, Eds, S. Schech and J. Haggis. Oxford: Blackwell.