Brand Loyalty at Urban Outfitters

Excerpts from the Paper

Abstract
This paper shall look at the subject of brand loyalty as it relates to the retailer Urban Outfitters.
Brand Loyalty at Urban Outfitters
In high school, I routinely visited the local Urban Outfitters at the mall. I was drawn to their affordably priced apparel and accessories that I found effectively fit with my personal style. While there are countless options for clothes, shoes, hats and more throughout a single mall, Urban Outfitters separates itself in my opinion with its incredibly helpful service attendants. Several years ago I really wanted this brand of sandals called Rainbows but the store that I frequent did not stock them. The employee I spoke with told me she had similar inquiries and quickly picked up the phone to call...

.....ion world because it shows that they are innovative and produce new styles each season. I personally like how they put a ‘modern’ or ‘urban’ twist on styles from the past” (Nicole, personal communication, April 20, 2010). For customers to become loyal, they must envision something unique about the brand that they cannot find elsewhere. I honestly cannot think of another store like Urban Outfitters. The type of good one finds at their stores are one of a kind and will get you noticed on the street.
References
Brand loyalty’s influence on consumer behavior. (n.d.).
Essortment. Retrieved from
http://www.essortment.com/all/brandloyalty_pqk.htm
Urban Outfitters. (2010). Urban Outfitters Inc. Retrieved
from: http://www.urbn.com/profile/urban.html